Companies that try to be cutesy or tell bad jokes online are confusing being friendly with being flippant
You’ve probably noticed it over the years; I certainly have. You’ve seen the companies that are way too friendly on the Web. You click on their website and it’s stuffed with messages like “Yay!” and “w00t!” You look at their Twitter accounts and they’re asking what crazy capers everyone got up to this weekend. On Facebook, it’s all “why not look at this funny cat video? LOL!”
